Iconic Marjorie Hotel, AV Systems, Penang, Malaysia — IDEAL SYSTEMS

Audio Visual Systems

Iconic Marjorie Hotel, Tribute Portfolio, Penang, Malaysia

Ideal Systems is excited to unveil another successful hotel AV system integration project, this time for the stunning Iconic Marjorie Hotel in Penang, part of Marriott International’s prestigious Tribute Portfolio. This five-star hotel, located in Bayan Lepas, Penang, Malaysia, blends Peranakan-inspired elegance with modern sophistication. The 32-storey hotel pays homage to the Baba-Nyonya culture, offering a unique experience for both business and leisure travelers.

The Iconic Marjorie Hotel, A Tribute Portfolio Hotel, held its soft opening ceremony, officiated by Chief Minister of Penang YAB Chow Kon Yeow and a host of VIP guests.

Bayan Lepas is known as the "Silicon Valley of the East," home to leading technology giants, semiconductor manufacturers and electronics industries. With multiple event spaces and meeting rooms, the Iconic Marjorie Hotel is ideal for seminars, workshops, business talks, and conferences. Its proximity to major factories and the airport makes it a convenient choice for business travelers. Among the hotel’s offerings is the Grand Ballroom, one of the largest grand ballrooms in Penang, with a capacity of up to 850 people with advanced AV systems, and smart lighting, along with a selection of seven versatile event venues.

Ideal Systems was responsible for the supply, delivery, installation, testing, commissioning, training, support, and warranty of the AV systems across the hotel’s lobby lounge, reception, all-day dining restaurant, pre-function areas, function rooms, ballrooms, pool bar, outdoor swimming pool, gym, spa reception and treatment room.

AV System Design Highlights

Hotel Public Area Background Music System:

  • Powersoft DSP AES67 Power Amplifier and Dynamic Music Distribution – This system uses Powersoft dynamic music distribution technology, integrating a wall control panel that includes a volume controller and source selector touch panel. It is a cost-effective solution that eliminates the need for separate amplifiers, as the amplifier is built-in. The wall panel allows direct control, reducing equipment costs and simplifying system operation.

  • Sonance Ceiling and Landscape Speakers – known for their superior audio clarity and wide coverage background music.

  • Q-SYS DSP – Optimizes audio performance for seamless sound quality.

2740 SQ MT Seven VERSATILE Event VENUES

Grand Ballroom and Junior Ballroom:

  • Display System: The Grand Ballroom features an 8.32m x 4.8m P2.5 and two 7.04m x 3.84m Lampro P2.5 LED screens, while the Junior Ballroom has 7.04m x 3.84m Lampro P2.5 LED screens.

  • Audio System: Fohhn steerable column array speakers with beam-steering technology, ensuring uniform sound coverage. This system enables precise audio dispersion, ensuring every seat in the room experiences the same high-quality sound without the need for mechanical tilting or curving.

    Dynacord power amplifiers paired with Electro-Voice (EV) 12-inch ceiling speakers ensure powerful sound reinforcement from multiple directions. This setup creates an immersive audio experience, making the sound feel as if it is coming from both the LED screen at the front and the ceiling speakers above.

  • Microphone System: Shure wireless microphone system for flexible, high-quality speech delivery.

  • Lighting System: Stage lighting includes LED moving head lights and Parcan lights for customizable event ambiance. The dynamic RGB LED lighting system capable of wash, spot, and beam effects, making it adaptable for various event setups.

  • Control & Switching System: A dedicated Control Room houses all AV equipment in a rack, including amplifiers, wireless mic receivers, DSP, and a dedicated Audio Mixer. An iPad control system ensures user-friendly operation for simplicity. The Crestron video switching and integrated control system, together with the stage lighting system, allow seamless AV operations. The advanced RGB lighting system enables color mixing and brightness adjustments, allowing dynamic lighting effects and precise movement control of stage lights.

Pre Function Room and Function Rooms 1-5

  • Panasonic 5200 lumens laser projector and motorized screen

  • Powersoft amplifier with Sonance ceiling speakers

  • Crestron video system

  • Wired microphones for standalone use

The hotel’s Peranakan-inspired design elements posed unique challenges for AV integration. For example, Peranakan design has lots of traditional tiles, and all the system design and wiring needs to follow the design closely; we cannot make any mistakes that will need to dismantle the tiles, so we did precise coordination with the interior design team.

Additionally, this project had a lot of high level work, the hotel’s high ceilings required specialized scaffolding and precision installation techniques, ensuring safety and efficiency during AV system deployment.

The Iconic Marjorie Hotel is the first high-rise building in Penang to receive the prestigious Gold rating from the Green Building Index (GBI). Guests can view a real-time interactive display showcasing the hotel’s sustainability efforts, reinforcing its commitment to responsible tourism.

Ideal Systems is proud to have played a part in bringing state-of-the-art AV solutions to this iconic hotel, enhancing its functionality while preserving its cultural elegance.